After a seeming endless wait and long protracted legal battle, Lil Wayne’s highly anticipated new album, Tha Carter V, is set to finally be released September 27th.
In celebration of the upcoming album, Lil Wayne announced a series of collaborations with 14 different designers that will drop at 5pm ET every day through October 4th. Each collaboration will only be available for 24 hours and be part of a limited run. Curated by merch company Bravado, designer Heron Preston kicked off the collection today with an airbrushed t-shirt design that draws on DIY and bootleg aesthetics.
All of the brands involved weren’t selected at random. The people behind them each have an emotional connection to Lil Wayne and the long legacy he’s established not just in music, but also on the style front. Arguably one of the first artists who turned rappers into full-blown rock stars, Wayne’s influence can be seen in artists like Playboi Carti, Lil Uzi Vert, and other iconoclasts who continue to redefine hip-hop style by their own terms.