Algorithmic Growth Engine

Gulp – Beneath Strawberry Moons

Impressions

2.3M

Streams

100K+

Listeners

66K+

The Methodology

The 8X Algorithmic Multiplier

Gulp entered the project as an indie duo with a cult following but a stagnating digital footprint. Despite their ethereal sound and polished production, they were stuck at 2–3k monthly listeners, lacking the “momentum” to transition from bedroom-pop obscurity to a staple of the global chill-indie scene.

We identified that ‘Beneath Strawberry Moons’ wasn’t just an album; it was a sonic landscape. We leveraged the project’s atmospheric nature to create a “vibe-first” marketing funnel, focusing 100% of our short-form content on the specific, dreamy aesthetic that defines the Gulp brand.

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Strategic Approach

Instead of standard "performance" clips, we launched a series of high-context TikToks that placed the listener in the driver's seat.

Creative Execution

One specific series of videos resonated so deeply that it sparked a massive viral peak, generating over 1.6M views on TikTok alone.