Blackjoy – Clouds

Blackjoy was stuck in a common EDM producer’s loop: spending 20–25 hours a month manually managing Meta Ads to maintain a baseline of 11k monthly listeners. While the ads provided a slow drip of traffic, the “Cost Per Listener” was high, and the creative burden was pulling the artist away from the studio.

We convinced Blackjoy to move their ad focus into a Short-Form Content Strategy. Instead of “sponsored” banners, we created a series of “Feel Good” upbeat visuals designed to connect “Clouds” with laid-back, chill moments.